Original Sell Sheet |
My Recommendations |
First Redesign |
Second Redesign |
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Second Redesign Coming Soon |
| While walking through the trade show, I was asked for feedback on this sell sheet. I wrote notes on the original and explained that the photo didn't show the product – the viewer couldn't instantly get what the product is or does – there wasn't a benefit headline and that the text would be stronger in a different order. | To show what the sell sheet and photo ought to look like, I did a quick sketch on the spot and set up his product up as if we were doing a photo shoot. He had a camera, so I took off my blazer and used it as a backdrop while two of us held the product in place and he shot new photos. | After the show, he sent me this updated version of the sell sheet. While the photos were fantastic and really showed the product features, the product itself was no longer shown. I could not look at this sell sheet and see the actual product. Additionally, the headline got lost and some of the bullets needed tweaking. | After providing feedback, he instantly understood what the new one required and will be doing an updated version in the near future. FYI, this process thus far has required approximately 30 minutes of my time because he has viewed my sell sheet course and has a good understanding of the process. |
Testimonial
Doing the impromptu product photo shoot with you at my trade show booth and your eye-opening input on my sell sheet was the highlight of exhibiting at the show. I cannot believe I was making “duh” mistakes like the masses until you pointed them out to me. You have an eye for perfection and can simplify the most complex things to make them attractive and sellable. You truly care about people’s success and are great at what you do.Keerthi Gunasekaran, Minnesota, MINDWATTS
Professional Evaluation Of Your Materials Includes:
• A review of your current marketing materials (sell sheets, video, data sheet, benefit statements...)• Recommendations on how to make the image, design and content effective
• Assistance with the wording of your benefit and feature statements
• Feedback regarding your image and how to showcase your product
• Suggestions regarding layout and design
FYI – A FREE sell sheet review is included with the purchase of the Generate Interest In Your Product Ideas course. If you are not familiar with how to market your product, it would probably be more beneficial (and cost effective) for you to purchase the course first and gain an understanding of the process, then have me review your materials after you have done some rough drafts. And, for those of you who have a good understanding of marketing and would simply like expert feedback, I provide that service as well. What works for you and how can I help you?
For more information about my services, look under Services: Sell Sheets. For questions, or to schedule an evaluation, email or call me to set up a time to talk. Linda@InventingCoach.com, 952.405.6910 (USA, Central Time).
$75 per hour, with a one hour minimum
An Important Tip Regarding Marketing Your Product
Every time you create marketing materials, no matter how many you have done, always run them by someone who has experience with with product marketing. That person will be able to tell you if you are presenting your product in the strongest way possible: does your image convey your idea, is your headline is a benefit, does the content belongs on the sell sheet or a data sheet, etc. When you make a video, feedback is even more crucial. The main mistakes with videos are that they are too long, redundant and missing contact information. I have been doing product marketing for a number of years and still run my information by two experts. Getting feedback from someone with experience is invaluable. Don't skip this step.